Paint Colors by Room Exposure
Why does a paint swatch look stunning in the store but dull or muddy on your wall? The culprit is your window orientation. Learn how north, south, east, and west light alter paint pigments.
North-Facing Rooms
Light Profile: Cool, Grayish-Blue, Indirect
North light has a cool, bluish tint that makes cool grays feel like cold concrete. You need warm undertones to inject artificial sunshine.
South-Facing Rooms
Light Profile: Intense, Golden-Yellow, Warm All Day
South-facing rooms receive constant, forgiving natural warmth all day long. Cool grays and dark jewel tones look magnificent here.
East-Facing Rooms
Light Profile: Warm Morning Sunrise, Shadowy Cool Afternoon
East rooms start the day with brilliant golden morning light, but shift into cooler indirect light in the afternoon.
West-Facing Rooms
Light Profile: Muted Morning Shadows, Fiery Golden Hour Afternoon
West-facing light is cool and shadowy until mid-afternoon, when dramatic warm rays flood the room before sunset.